Reynolds Acquires Digital Marketing Company IMN
DAYTON, Ohio-- Reynolds and Reynolds announced today that the company has acquired IMN, the digital marketing company that delivers branded newsletters and content for automotive and other vertical markets. Terms of the acquisition were not disclosed.
IMN will be added to Reynolds' digital marketing and advertising services for the automotive industry, immediately enabling Reynolds to expand its offerings, as well as build on IMN's broader customer base to expand beyond automotive into new vertical markets.
"IMN is a leader in digital marketing platforms and proprietary content," said Robert Burnett, senior vice president of Corporate Development for Reynolds and Reynolds. "With their depth of automotive expertise, IMN has built an impressive track record of helping dealers communicate effectively with customers and prospects to drive sales and service revenues, and to change the customer experience with the dealership. Combining their strengths with ours is a perfect fit."
Burnett also added that IMN has developed an extensive customer base in the direct selling, banking, credit union, insurance, technology, and franchise industries. As a result, the acquisition provides Reynolds the opportunity to grow the company's marketing services and digital technology within these markets.
IMN is known for Loyalty Driver for Automotive, the most widely used newsletter and content service for automotive dealerships. More than 2,000 dealerships nationwide currently use these branded newsletters, which combine OEM-specific content with lifestyle, destination, maintenance and other general interest topics. The communications, which include proprietary content developed by IMN's experienced team of writers, can be customized to include local offers and events based on the dealer's specific marketing plans and sales goals.
With IMN's analytics, dealers are able to track click-through and open rates, obtain insight into customers' engagement with specific content, and take advantage of advanced reporting features to follow newsletter-influenced sales and scheduled appointments for test drives and service. In addition, IMN recently introduced Loyalty Driver Premier for Automotive, which merges consumer behavioral data with transactional data, providing unique insights to automotive marketers and brands.
"Because our products consistently deliver ROI to our customers, we have developed trusted partnerships with the automotive industry's largest OEMs who rely on our proven offerings," said Ben Levitan, chairman and CEO of IMN. "With this acquisition, Reynolds and Reynolds gains a profitable company composed of a team with deep industry expertise, strong technology and services, and an extensive product portfolio."
Reynolds and Reynolds is a leading provider of automobile dealership software, services, and forms to help dealerships deliver better business results and transform the customer experience. The company is headquartered in Dayton, Ohio, with major operations in Houston and College Station, Texas, and Celina, Ohio.
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide. By combining custom, vertically-oriented content with advanced publishing technology and services, IMN enables companies to engage with their prospects and customers to drive business results via email, mobile and social platforms. In addition to taking advantage of IMN's expertise within the automotive, banking and direct selling industries, customers benefit from analytics-based intelligence that provides insight into buying behavior and purchase preferences to successfully encourage brand loyalty and generate leads. For more information, visit http://www.imninc.com or the IMN Blog. Follow IMN on Twitter @loyaltydriver or engage on the IMN Facebook brand page.